If you want to go from being seen as just another (fill in the blank).

Feeling like you have to compete with others in your niche and questioning if what you have to offer is good enough…

…to showing up fully and positioning yourself as the perfect person to help your audience get the results they’re after…

There’s a big shift that has to happen in how you show up and communicate your value.

The shift is going from leading with what you have to offer and trying to convince people why they “need” it…

To leading with what you stand for, and why it matters to the people you serve.

Let me explain.

I’m sure you’ve heard this quote before: “People do business with people they know, like and trust.”

And one of the most powerful ways to build up this know, like and trust factor with someone is by sharing similar values, perspectives, and way of seeing the world.

When someone feels like you get them and resonates with your worldview – this instantly creates a bond and helps you stand out in their eyes.

When you can share stories and messaging that awakens the HERO inside your audience and helps them become the best version of themselves – this helps inspire them into action.

Don’t lead with your offer. Lead with your message. I’m talking about that core message that represents the big why behind what you do in your business.

This will help you find and attract your true tribe and inspire them to say ‘yes’ to what you have to offer… without ever having to be pushy.

Your message matters.

Now more than ever.