1. How to quickly increase the "know, like and trust" factor with your audience so you can increase your influence and inspire action - while staying true to who you are and what you stand for.
2. A simple exercise to turn the (boring) features of your product or service into compelling benefits that clearly communicates your value and has your ideal client saying "this is exactly what I need".
3. The biggest mistake you can make in your web copy (without even realizing it) that will hold you back from creating a meaningful connection with your audience - and how to avoid it.